What’s New?

• Introduced as part of the ‘Call of the Blue’ campaign, these premium outlets highlight Yamaha’s rich racing DNA
• Each Blue Square outlet features Yamaha’s exclusive range of premium two-wheelers, apparel and accessories

The model is now available in all new Cyber Green color along with existing color options – Ice Fluo-Vermillion, and Matte Black

The latest version of the brand campaign reinforces Yamaha’s ethos, core values and global heritage, while re-igniting the brand’s aspirational appeal

The current R15M Metallic Grey and the latest R15M with Carbon Fibre Pattern Graphic, both feature new upgrades such as Turn by Turn Navigation, Music & Volume Control and LED License Plate Light

Monster Energy Yamaha MotoGP's Fabio Quartararo negotiated the mixed conditions in the 27-lap Gran Premio di San Marino e della Riviera di Rimini MotoGP Race with great skills, earning 7th place. Álex Rins took a gamble, opting for a bike swap when rain started to fall seven laps into the Race. But when the shower abruptly stopped shortly after, he needed to make a second pit stop and finished in 19th position.

Monster Energy Yamaha MotoGP's Álex Rins put up a good fight at the Gran Premio de Aragón today, riding from P21 to P9. Fabio Quartararo had a strong first five laps again and was riding in 12th place when a crash ended his Race prematurely.

Things didn't go the way of Monster Energy Yamaha MotoGP's Álex Rins and Fabio Quartararo in today's 28-lap Motorrad Grand Prix von Österreich Race. They pushed hard but were never in their element and finished in 16th and 18th place respectively.

Made in India Yamaha Ray ZR 125 Witness Robust Sales Performance In Europe

Though a tough weekend for the Monster Energy Yamaha MotoGP Team, the vintage-themed Monster Energy British Grand Prix race day still provided a spectacle for the fans. Fabio Quartararo rode his MotoGP 75th Anniversary livery YRZ-M1 to 11th place in the Silverstone Race.

69^th Yamaha Day Winner List

Monster Energy Yamaha MotoGP's Fabio Quartararo started his 100th Premier Class MotoGP Race today at the Motorrad Grand Prix Deutschland. He wrapped up the 30-lap contest at the Sachsenring in 11th place. Remy Gardner enjoyed his second race experience aboard the YZR-M1, completing it in 20th position.

Yamaha Motor celebrates 69 years of fostering innovation and excellence

Monster Energy Yamaha MotoGP's Fabio Quartararo had his hands full during the TT Assen MotoGP Race, riding defensive lines over the first 16 laps to hold on to his position. Having shaken off the chasing rival, the second half was calmer for the Frenchman. He finished the Dutch GP in 12th place. Álex Rins suffered an unfortunate crash as he entered Turn 1 on the opening lap of the 26-lap contest. After a medical check, he appears to have fractured his right foot and he has a severe bruise on his right wrist. His attendance at the German GP is TBC.

Available in the exhilarating Matte Red, Matte Black and Dark Matte Blue colour shades

Monster Energy Yamaha MotoGP's Álex Rins and Fabio Quartararo didn't find the pace they were looking for at the 23-lap Gran Premio d’Italia. The teammates started the Race from 10th and 15th place respectively and took the chequered flag in 15th and 18th position.

The Premi Monster Energy de Catalunya Race was a tough battle for the Monster Energy Yamaha MotoGP teammates, ending with mixed results. Fabio Quartararo's hard work was rewarded with a 9th place and 7 points. Álex Rins had a rough day at the office and finished the 24-lap Race in 20th position.

Monster Energy Yamaha MotoGP's Álex Rins overcame all kinds of difficulties, including a long lap penalty, to secure 15th place in the Michelin Grand Prix de France Race and score 1 championship point. Fabio Quartararo was challenging for a top-6 result when he crashed, ending his home race prematurely.

Introduces the exciting Ice Fluo-Vermillion and lively Cyber Green colour to attract young customers

Monster Energy Yamaha MotoGP's Álex Rins and Fabio Quartararo aimed to score points in the Gran Premio de España Race, but they had their work cut out for them coming from P25 and P23 on the grid respectively. The duo joined forces for nearly the whole race, initially with Quartararo in the lead, and Rins taking charge with four laps to go. The Spaniard rode to 13th place, while the Frenchman took 15th position.

Monster Energy Yamaha MotoGP's Fabio Quartararo bounced back from a disappointing start to the Grand Prix of The Americas MotoGP Race by riding from P20 after lap 1 to P12. Álex Rins had a strong start but couldn't defend his position. He suffered a luckless crash on lap 11 that ended his race.

Monster Energy Yamaha MotoGP's Fabio Quartararo showed consistent pace and defensive riding in the 25-lap Grande Prémio de Portugal Race, and it earned him seventh position. Álex Rins didn't have the feeling he was looking for today and ultimately crossed the finish line in 13th place.

Monster Energy Yamaha MotoGP’s Fabio Quartararo and Álex Rins completed a challenging 2024 opening Race at the Grand Prix of Qatar in 11th and 16th place respectively.

It was an emotional, eventful, and hard-fought Gran Premio de la Comunitat Valenciana Race for Monster Energy Yamaha MotoGP’s Franco Morbidelli and Fabio Quartararo. Morbidelli wanted to say goodbye to the team in the best way possible and pushed from P19 on the grid to P7. Quartararo was struck by illness but still soldiered on, riding from P15 to P11.

Monster Energy Yamaha MotoGP’s Fabio Quartararo stretched the legs of his YZR-M1 in the 22-lap Grand Prix of Qatar Race. He made up a total of six places to take 7th at the chequered flag. Franco Morbidelli had a good start but struggled to push like he wanted to. He engaged in a tough battle for 15th place, but ultimately finished 16th.

Monster Energy Yamaha MotoGP’s Fabio Quartararo and Franco Morbidelli showed competitive form in today’s Grand Prix of Malaysia Race. The duo put in some brave overtakes and completed the 20-lap contest in the sweltering heat in fifth and seventh place respectively.

The Thailand Grand Prix delivered one of the closest fought MotoGP races of the season. Fabio Quartararo and Franco Morbidelli started from P10 and P18 respectively and squeezed every ounce of performance out of their Yamaha YZR-M1s to secure P6 and P11 at the chequered flag. However, Quartararo ranked fifth in the Race classifications as Aleix Espargaró was handed a 3s post-session penalty.

Monster Energy Yamaha MotoGP’s Fabio Quartararo showed his MotoGP superstar pedigree today. The hot conditions didn’t affect the top-fit Frenchman, who rallied to a third-place podium finish at the Grand Prix of Indonesia Race. Franco Morbidelli suffered an unlucky technical issue at the start but rejoined after a pit stop and still secured 14th place and 2 championship points.

The Grand Prix of Japan MotoGP Race proved to be unpredictable today. Spots of rain on the grid just as the warm-up lap was about to start added extra tension before the 24-lap race. The turn in the weather conditions ultimately caused both the Race and the restart to be red flagged. It was decided that the grid positions of the restart would count as the final result. Fabio Quartararo and Franco Morbidelli held 11th and 18th place respectively at the time of the red flag but gained a position through one rival not taking part in the restart, so Quartararo added five championship points to his tally.

The Monster Energy Yamaha MotoGP teammates withstood incredibly difficult riding conditions and reaped the rewards. Fabio Quartararo stood on the podium after the very first Grand Prix of India. Franco Morbidelli rode from P15 to P7, earning solid points.

Monster Energy Yamaha MotoGP’s Franco Morbidelli wrapped up the first half of the 2023 MotoGP World Championship by finishing in ninth place at the TT Assen MotoGP Race. Fabio Quartararo suffered an unfortunate crash in Turn 6 early on in the 26-lap contest. Following a medical check, it was determined that he has no new fractures but did aggravate his toe fracture and has additional bruising on his left elbow and hand.

Monster Energy Yamaha MotoGP’s Franco Morbidelli and Fabio Quartararo made strides in the opening laps of today’s Motorrad Grand Prix Deutschland. Morbidelli kept the momentum going and finished the race in 12th place. Quartararo lost ground halfway through the 30-lap contest due to tyre degradation but still finished in 13th place.

Monster Energy Yamaha MotoGP’s Franco Morbidelli and Fabio Quartararo rode together for most of the 23-lap Gran Premio d’Italia. The teammates started the race from 14th and 15th place respectively and took the chequered flag in 10th and 11th place.

Monster Energy Yamaha MotoGP’s Fabio Quartararo was happy to wrap up the Grand Prix de France weekend with a seventh place in the hectic MotoGP Race despite suffering from arm pump mid-way through the race. Franco Morbidelli also avoided the chaos at the Le Mans track during the 27-lap contest and finished in tenth position.

The Monster Energy Yamaha MotoGP Team had a Sunday to forget at the Circuito de Jerez – Ángel Nieto. However, Fabio Quartararo and Franco Morbidelli showed that relentless determination pays off. Despite both having to serve long-lap penalties, they secured points by finishing in 10th and 11th place respectively.

The Circuit of the Americas took no prisoners in this afternoon’s MotoGP race. The 20-lap Grand Prix of The Americas saw many riders make costly mistakes, but Monster Energy Yamaha MotoGP’s Fabio Quartararo remained faultless and rallied to a superb third place. Franco Morbidelli also reaped fruits from the tricky race and took solid points thanks to an eighth-place finish.

The new Aerox 155 now comes with OBD2, E20 compatible engine, hazard system & a new colour
R15 V4 now available with Quick Shifter in new Intensity White colour
R15S upgraded to OBD2, and gets LCD display
New variant of MT-15 V2 launched in Dark Matte Blue & Metallic Black color

Monster Energy Yamaha MotoGP’s Franco Morbidelli negotiated tricky wet conditions in today’s Gran Premio de la República Argentina MotoGP Race to secure fourth place and thirteen important championship points. Fabio Quartararo showed his maturity as a rider. Despite being pushed wide by a rival on the opening lap, he recovered to seventh position.

Monster Energy Yamaha MotoGP’s Fabio Quartararo and Franco Morbidelli completed a challenging 2023 opening Race at the Grande Prémio de Portugal in 8th and 14th place respectively.

Yamaha’s 2023 version of 125cc Hybrid scooter range is E20 fuel and OBD2 compliant. Fascino 125 Fi Hybrid (Disc) & Ray ZR 125 Fi Hybrid (Disc) is now available in Dark Matte Blue colour. Ray ZR Street Rally 125 Fi Hybrid (Disc) gets two outstanding colours - Matte Black & Light Grey Vermillion

TCS is available as a standard feature in FZS-Fi V4 Deluxe, new FZ-X & MT-15 V2 Deluxe. Fitted with LED flashers, the 2023 version of motorcycle models also get new colour schemes. R15M gets coloured TFT Meter inspired by YZF-R1. MT-15 V2 Deluxe gets Dual-channel ABS.All Yamaha motorcycle models to be E-20 fuel compatible by the end of 2023. The 2023 motorcycle line-up from Yamaha now equipped with on-board diagnostics (OBD-II) System

India Yamaha Motor (IYM) Pvt. Ltd. today announced the opening of 3 new “Blue Square” outlets in Bangalore. The Blue Square showroom launched under the banner of ‘Pacer Motors’ (1600 sq.ft) is located in Hebbal, while the Blue Square outlet launched under ‘Perfect Riders’ (4400 sq.ft) is situated at Lalbagh main road. The third outlet under ‘Vinayak Motors’ (1500 sq.ft) is setup in Koramangala. All 3 showrooms are designed to offer end-to-end sales, service, and spares support.

Under ‘The Call of the Blue’ Campaign, the Premium Outlet is designed to offer an engaging customer experience. The Blue Square outlet will showcase Yamaha’s entire range of two-wheelers, apparels & accessories.

Monster Energy Yamaha MotoGP’s Fabio Quartararo had to dig deep during a strenuous Grand Prix of Japan to pull an eighth place out of the bag. Withstanding pressure from his main rival, he finished ahead of all championship title contenders and extended his lead to 18 points. The race at the Mobility Resort Motegi was mostly a lonely ride for Franco Morbidelli. He secured 14th position.

Under ‘The Call of the Blue’ Campaign, the Premium Outlets are designed to offer an engaging customer experience. The Blue Square outlet will showcase Yamaha’s entire range of two-wheelers, apparels & accessories.

Launched under ‘The Call of the Blue’ Campaign, the Premium Outlet showcases Yamaha’s rich Racing DNA. The Blue Square outlet will showcase Yamaha’s entire range of two-wheelers, apparels & accessories.

The Monster Energy Yamaha MotoGP Limited Edition model include – YZF-R15M, MT-15 V2.0, AEROX 155 and RayZR 125 Fi Hybrid. The Monster Energy Yamaha MotoGP Edition model range will be offered in limited numbers

Thanks to Fabio Quartararo, an already good weekend for the Monster Energy Yamaha MotoGP Team got even better. They had confirmed a two-year contract with Quartararo for 2023-2024 and a multiple-year Title Sponsor agreement with Monster Energy earlier this week and both deals were sealed with a flawless win. Franco Morbidelli made the most of a difficult and very hot race. He battled in a group fighting for 11th place and rode to a 13th place finish.

Monster Energy Yamaha MotoGP’s Fabio Quartararo fought like a lion today to take a brilliant second place at the Gran Premio d'Italia Oakley. The result extends his championship lead by 4 points to 8 points in total. Franco Morbidelli also showed fighting spirit in his and the team’s home race. Completing the opening lap in 24th place, he clawed his way up the ranks to finish in 17th.

Monster Energy Yamaha MotoGP’s Fabio Quartararo ran a mature race. Following a poor start, he kept pushing and earned himself fourth place, thereby keeping the lead in the championship standings. Franco Morbidelli ran wide on the sighting lap but was able to start the race as usual. He shook off the incident, riding to 15th place and a championship point.

Thanks to a strong second place by Fabio Quartararo at the Gran Premio de España, the Frenchman expands his lead to 7 points after six rounds in the 2022 MotoGP World Championship. Franco Morbidelli’s late charge in today’s 25-lap race saw him finish in 15th position, earning him an extra championship point

The Premium Outlet will offer an engaging experience to the customers under ‘The Call of the Blue’ Campaign. The Blue Square outlet will showcase Yamaha’s entire range of two-wheelers, apparels & accessories.

The Premium Outlet will offer an engaging experience to the customers under ‘The Call of the Blue’ Campaign. The Blue Square outlet will showcase Yamaha’s entire range of two-wheelers, apparels & accessories.

The YZF-R15M 60th Anniversary Edition is inspired by the World GP YZR-M1. The Anniversary Edition model shares all its features and specs with the YZF-R15M

With the newly launched showrooms, Yamaha establishes 23 ‘Blue Square’ touch points in Tamil Nadu. Both the Blue Square outlets will showcase Yamaha’s entire range of two-wheelers, apparels & accessories. The Premium Outlets will offer an engaging experience

New colours for the FZS 25 model variant are Matte Copper and Matte Black. The Yamaha FZ 25 model variant is available in Racing Blue and Metallic Black colours. Price of FZ25 series starts from Rs. 1,38,800 ( Ex-showroom , Delhi )

~ FZS-Fi Dlx and FZS-Fi feature new LED tail lights.
~ FZS-Fi Dlx gets LED Flashers, New Graphics, Coloured Alloy Wheels and Dual-tone Coloured Seat*.
~ FZS-Fi Dlx is available in 3 new colours - Metallic Black, Metallic Deep Red and Solid Gray.

The YZF-R15S V3.0 is priced at Rs. 1,57,600 (Ex-showroom, Delhi) and is available in Racing Blue Colour

Monster Energy Yamaha MotoGP’s Fabio Quartararo and Franco Morbidelli fully enjoyed today’s Gran Premio de la Comunitat Valenciana. Quartararo had a strong start to the race at the Circuit Ricardo Tormo and cruised on to a solid fifth place. Morbidelli had the best seat in the house for the emotional ‘last dance’ of Valentino Rossi, riding directly behind him for the majority of the race. The Factory Yamaha man finished behind The Doctor in eleventh place.

It was a difficult outing for the Monster Energy Yamaha MotoGP Team today at the Grande Prémio do Algarve. Franco Morbidelli was fighting for championship points in the first half of the race, but due to his injury he struggled to get in the midst of the action in the second half. He was in 17th place when the race was red flagged with 2 laps to go. Despite having had a tough weekend at the Autódromo Internacional do Algarve, Fabio Quartararo managed to keep hold of a solid top-7 position until he crashed out on lap 21, ending his challenge with an NC result.

Monster Energy Yamaha MotoGP’s Fabio Quartararo had already shared that he had his eyes on a podium place at the Grand Prix of The Americas, and he delivered a brilliant ride to second. These 20 championship points give him a 52-point advantage with only three more rounds to go. Franco Morbidelli put in a brave ride at the Circuit of The Americas (COTA), despite his leg injury. Though not able to fully engage in the on-track battles, he rode through the discomfort to take 19th place across the finish line.

AEROX 155 Monster Energy Yamaha Moto GP Edition also introduced for Race Enthusiasts

• Comes equipped with 155cc liquid-cooled engine developed on the lines of R15 with VVA tech
• Features Bluetooth connectivity with Yamaha Motorcycle Connect
• Prices start from Rs. 1,29,000 (Ex-showroom Delhi)

Elevates the racing quotient further with R15M Monster Energy Yamaha MotoGP Edition

• All new Aerodynamic design with Class-D bi-functional LED headlight in line with New global R series   
• Gets latest performance features - Traction control, inverted front fork, Quick shifter* (For R15M & Racing Blue)
• Newly designed full LCD Cluster inspired by YZF-R1 & Bluetooth Enabled Yamaha Motorcycle Connect App 
•  The YZF-R15M gets a special colour scheme reminiscent of the YZF-R1M

Monster Energy Yamaha MotoGP’s Fabio Quartararo was a man on a mission at the Gran Premio di San Marino e della Riviera di Rimini. He was on a charge until the very end of the 27-lap race to ultimately take second place and 20 crucial championship points. Franco Morbidelli kept up with the pack in the opening stages and overall enjoyed his first outing with the Factory Yamaha. Putting in a brave ride, he finished in 18th place.

Monster Energy Yamaha MotoGP’s Fabio Quartararo had a difficult outing at the MotorLand Aragón today, but he put up a strong fight. Thanks to defensive and clever riding, he secured 8th place and collected 8 crucial championship points. Cal Crutchlow had a solid pace and completed the race in 16th place, coming just 0.690s short of scoring a point.

The Monster Energy Yamaha MotoGP Team are celebrating a significant victory today. Nobody could match the level of Fabio Quartararo aboard his YZR-M1. He took the win at the Monster Energy British Grand Prix with a convincing 2.663s lead. Starting from P19, Cal Crutchlow was aiming for championship points but came just short and finished in 17th place.

Monster Energy Yamaha MotoGP’s Fabio Quartararo was on route for a podium place at the Motorrad Grand Prix von Österreich, but rain in the last three laps spoiled his plans. Having to swap to his rain bike late on in the race, he fell back to P14 and had to make a quick dash to salvage a brave seventh place, which extends his lead in the championship by 7 points

Monster Energy Yamaha MotoGP’s Fabio Quartararo secured a strong third place at today’s eventful Grand Prix of Styria. The first race got red flagged on lap 3, but the Frenchman kept his head cool and rode his M1 to a podium finish. Maverick Viñales was a podium contender in Race 1, but things took a turn for the worse at the re-start, ultimately resulting in the Spaniard starting and finishing Race 2 through pit lane.

The FZ 25 Monster Energy Yamaha Moto GP Edition is priced at Rs. 1,36,800 (Ex-showroom, Delhi)
The FZ 25 Monster Energy Yamaha Moto GP Edition will be produced in limited numbers
Yamaha also plans to introduce the Monster Energy Yamaha MotoGP Limited Edition in its other models

Monster Energy Yamaha MotoGP wrapped up the first half of the season with a brilliant 1-2 at the TT Circuit Assen, Yamaha's 750th and 751st podium finish in the premier class.

Monster Energy Yamaha MotoGP's Fabio Quartararo poured everything he had into the Motorrad Grand Prix Deutschland today. Despite having had a tough weekend at the Sachsenring, he managed to achieve a solid 3rd place, earning himself valuable points for the championship. Maverick Viñales tagged onto the back of the group fighting for fifteenth position but struggled to get in the midst of the action. He finished the race in 19th.

FZ-X is equipped with Bluetooth enabled Yamaha Motorcycle Connect (Y-Connect) App
Showcases an LED Headlight with DRL & LED Taillight
Price Starts from 116,800 INR (Ex-Showroom, Delhi)
First 200 Customers who will book online will get limited edition Yamaha G-Shock watch

The New Fascino 125 Fi gets Hybrid power assist by Smart motor generator
 The disc brake variant is equipped with Bluetooth enabled Yamaha Motorcycle Connect X app
 The disc brake variant gets LED Headlights, DRLs, LED Tail Light and Digital Instrumentation
The New Fascino 125 Fi has 9 colors for Disc brake variant and 7 colors for Drum Brake variant.

Monster Energy Yamaha MotoGP’s Fabio Quartararo was a strong contender for the podium at the Gran Premi Monster Energy de Catalunya but ultimately had to settle for fourth place after a 3-second penalty. Maverick Viñales showed strong pace over the first two-thirds of the race distance, riding from the busy mid-pack to sixth place. Tyre degradation then halted his progress, but he takes valuable points for the championship.

Fabio Quartararo had his own renaissance in Italy, returning to his winning ways at the Autodromo Internazionale del Mugello today. It’s his first victory since arm pump surgery and Monster Energy Yamaha MotoGP’s fourth of the 2021 season. Maverick Viñales secured a hard-fought eighth place in today’s emotional and physically demanding Gran Premio d’Italia Oakley.

Monster Energy Yamaha MotoGP’s Maverick Viñales was eager to make up some positions in today's Gran Premio de España, but he wasn’t able to get into the mix at the front of the pack and finished in 7th place. It was a heartbreaking race day for Fabio Quartararo. He was on route to take his third-consecutive GP victory until sudden arm pump problems spoiled his charge with 12 laps to go. He showed great perseverance and still completed the race in 13th place.

Fabio Quartararo put in a heroic ride at the Grande Prémio de Portugal. He continued his winning streak and in the process made it 3 race wins out of 3 GPs for the Monster Energy Yamaha MotoGP team. Maverick Viñales found himself at the back of the pack at the start of the race, but recovered to 11th place, taking crucial championship points.

The Monster Energy Yamaha MotoGP riders have done the team proud again under the Losail floodlights. Fabio Quartararo had a stunning ride from eighth in the early stages of today’s Grand Prix of Doha to a victory with a 1.457s lead. Maverick Viñales was also in the run for a podium position. A small evasive action in the final stages had him just miss out on a podium by 0.6s, but he scored 11 solid points with his fifth place.

Monster Energy Yamaha MotoGP’s Maverick Viñales gave a masterclass today at the Losail International Circuit. The Yamaha man started the 2021 MotoGP season with a perfect victory at the Grand Prix of Qatar. Teammate Fabio Quartararo also put up a strong fight. He made up a lot of ground in the opening laps and finished in fifth place.

Gets side stand engine cutoff switch standardized for all models.
More stylish with 3D Emblem for FZS FI models.

The Vintage edition has been added in FZS FI (149 CC).
The Vintage edition will offer best of both worlds - Style & latest features.

A unique excitement for the new customers of MT-15.
Customers can customize their MT Colors & make 11 combinations from 3 existing standard colors & 4-wheel colors, now available in 14 Colors

The customers will now be able to purchase a wide range of Yamaha apparels & accessories online.
Yamaha’s new drive is targeted to extend its stylish and sporty quotient to new customers.

Maverick Viñales and Valentino Rossi have completed the 2020 MotoGP season at the Autódromo Internacional do Algarve. After the busy opening stages, the pair stuck together in their last race as team-mates and made up multiple positions to take the chequered flag in 11th and 12th place respectively.

Chennai, October 16 2020: Yamaha’s commitment of introducing continuous excitement in Indian two wheeler market goes next level with the introduction of “Bluetooth enabled technology” that aims to bring potential benefits through a host of safety and practical features to the customers. The new “Yamaha Motorcycle Connect X”, Application enabled with Bluetooth technology will serve a seamless experience of riding and upkeep to the customers in unique ways. Initially this feature will be made available with FZS-FI Dark knight BS VI variant. However, entire series of FZ-FI & FZS-FI (150cc) BS VI motorcycles can upgrade to this technology by buying the device as an extra accessory at Authorized Yamaha Dealerships & connect to Yamaha Motorcycle Connect X.

Monster Energy Yamaha MotoGP’s Maverick Viñales managed a very challenging race flawlessly at the Circuito de la Comunitat Valenciana - Ricardo Tormo today. Despite starting from pit lane, he secured 13th place, thanks to his never-ceasing efforts. Valentino Rossi encountered an issue with his bike and had to end the race early.

Chennai, August 13th, 2020: The excitement of Yamaha is all set to get intensified as the company introduces the "New user friendly website with online sales facility" in India today, as a part of the brand's continued effort to provide exciting experiences to its customers under its strategic campaign "The Call of the Blue". In the current scenario, customers are preferring to stay indoors and they want to minimize their visit to showroom. Considering the convenience of the customers, India Yamaha Motor has introduced the online sales on its website with VIRTUAL STORE to enhance the buying experiences of its customers.