Experience the thrill of street racing in a relaxed setting where the energy of excitement surrounds you.
Blue Square is the ultimate destination for riders fueled by their passion for the open road.
"Blue Square" blends Yamaha's global motorsports legacy with a one-stop buying experience. "Blue" captures the brand's racing DNA, while "Square" creates a hub for customers to engage with Yamaha's vivid aesthetics and exciting offerings.
Blue Square leverages digital technology to bring you a personalized, efficient service. Scan vehicle QR codes for instant access to product brochures and a seamless, tailored experience.
Blue Streaks unites every Yamaha enthusiast, celebrating the love of riding and Yamaha's exceptional quality. Explore Accessories and Apparel, enhancing your motorcycling journey with Yamaha's sporty and stylish touch.
Blue Streaks is an initiative designed to bring together the biker in every Yamaha fan at all levels, united by a love of riding and appreciation of unique Yamaha quality.
India Yamaha Owners are welcome in Blue Streaks where you find a united community of Yamaha Fans. You can join through simple online registration. As a member,can enjoy your time with like-minded fans at our Blue Square Cafe.
Blue Streaks offers speedy resolution to customer inquiries and organises touring programs with a riding advisor. The Bike Life advisor is on hand to discuss bike life, riding tips, touring, and safety. Regular customer events are managed by the Blue Streaks team.